Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives.
Which viewpoint do you agree with?
Which viewpoint do you agree with?
Essay=>
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Advertisements play an important role in today's economy. They are useful to both consumers and the producers. They help the consumers by giving information about their products available in the market. With the help of advertisements the vendor can directly speak to the customer. But the advertisements have both pros and cons.
Advertisements help to increase the sale of goods, so producers sell them on reasonable prices. Consumers also get to know the offers and discounts available on products by advertisements only. In turn they increase the demand of the goods and more workers are required to fulfil the demand. So they provide employment. For advertising their products, producers pay money for transporting, printing, porters and sellers. Daily newspapers, bus fees, television licence fees remain cheap for end consumers because of advertisements only. They also keep the standard of the goods and services to maintain the stability of the product in the market.
Contrary to that, advertisements try to influence our emotions by making us buy their products which we really don't need. They make use believe that with the use of their product our dreams come true. For example many chocolates advertisements are acted by children to attract them and forcing their parents to buy for them. Also the inappropriate content shown affect the kids mind adversely. Also from cost perspective, the total production cost of a product includes the advertisements costs which increase the market cost of the product. That is why non-commercial products, such as produced for organizations has lower cost.
In conclusion, advertisements are essential to update consumers with the latest products, their features and prices. It is responsibility of the consumers to analyse their needs before making a purchase.
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